Marketing Intern

For Fortidia, based in Milan, we are looking for a Marketing Intern (m/w/d). 6 months contract, full time.

Within the Fortidia Marketing department, your goal is to support marketing and communication activities to enlarge the Franchise network across the Fortidia European markets (Italy, Iberia, Germany, France, Poland and the Uk). 

The Marketing Intern will report to the Retail Network Development (RND) Sr. Marketing Manager and will have the following responsibilities:

• Supporting the lead generation strategy definition, identifying marketing and media actions to improve campaigns effectiveness and sharing best practices across Countries. 

• Monthly monitoring and reporting on KPIs using various analytical tools to measure the effectiveness of marketing activities.

• Assist in creating and executing digital marketing campaigns on various platforms with the goal to reach new potential candidates, to increase the brand awareness and to promote the Fortidia Franchise Network. 

• Supporting email marketing efforts via CRM providing compelling email content and analyzing campaign performance.

• Assisting in optimizing website content, structuring with our SEO agency the monthly editorial plan and implementing SEO best practices to improve search engine rankings.

• Conducting market research and competitive analysis to identify trends and opportunities in the Franchise market.

• Collaborate with third party agencies and external providers to create a social media editorial plan, digital assets and sales materials to support the Countries. 

• Supporting the WW Brand and Communication Team in launching and controlling various mailings: internal and external communication including evaluation, analysis and reporting. 

Requirements:

• Master’s Degree or Postgraduate Master’s Degree

• Any experience in B2B markets / services / business sales will be a plus

• Advanced user of MS Office Products (Excel + PowerPoint), Google Suite (gmail, Google Docs, Google Slides, Google Sheets) and other business productivity software

• Analytical mindset and problem solving approach 

• Your way of working is pragmatic, goal-oriented and responsible

• You are an organizational talent with a hands-on mentality

• You have good communication skills and you are passionate about advertising

• Skills in the areas of SEA (Google Ads, Microsoft Bing) and social advertising (Facebook, YouTube, LinkedIn & Co.) is a plus

• Very good knowledge of spoken and written English

 What to expect from us:

• The opportunity to work actively and creatively in an expanding service company with highly committed team members

• Daily interaction with the international teams

• Comprehensive induction and opportunities for personal and professional development

• E-learning platform

• Remote working policy in place

CV in English.

About Fortidia

Fortidia is the brand identity of MBE Worldwide S.p.A., a group that supports the activities of entrepreneurs and individuals worldwide through its platform, which provides e-commerce, shipping, logistics, marketing, and printing solutions via a multi-brand presence: PrestaShop, Mail Boxes Etc. (except in the United States and Canada), PostNet, PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity, and Spedingo.

In 2023, by combining its physical platform—comprising 3,200 Business Solutions Centers in 60 countries with over 14,000 associates—with its digital e-commerce platform PrestaShop, the Group served more than 1.1 million business customers, generating an aggregate revenue of €1.4 billion (US$1.5 billion) and a total merchandise value of €22 billion (US$23.8 billion) sold through the e-commerce platform.